14 Nov

Marketing quiz 3

1) Consumer behavior is a term that refers to





2) Which of the following is NOT an example of consumer behavior:





3) Which of the following is NOT an internal factor that influences the consumer product acquisition process include





4) With respect to consumer behavior, one's friends, and relatives could be considered a:





5) With respect to consumer behavior, the function of one's perceptions, learning and memory process is to:





6) Which of thee following is typically NOT a result of recognizing the importance of the ethnic groups by marketers?





7) The single group within society that is most vulnerable to reference group influence is





8) Which of the following can be described as an affective mental state?





9) Early adopters, of which opinion leaders are large comprised, tend to be:





10) An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called





11) According to Maslows Hierrarchy of Needs theory, the need for fulfilment, for realizing one's own potential, and for fully using one's talents and capabilities are examples of___________needs.





12) A person who is in the position of attempting to satisfy their needs at the most basic level is operating at the level of Maslow's needs hierarchy called the need for





13) Which of the following is an assumption in Maslow's hierarchy of needs?





14) Opinions can be referred to as cognitive and





15) Providing free samples of perfumes (scent) in magazines is an example of which of the following?





16) Which of the following is NOT an example of habitual decision making?





17) Post purchase re-evaluation of the consumer product acquisition process attempts to measure the degree of:





18) Which of the following consumer buying behaviors requires the LEAST effort?





19) With analyzing consumer lifecycles, marketers look at consumers in differing stages of their life. Many models upon which these are based were developed in the 1960s. Since then a lot has changed in 'consumer lifecycles'. Which emerging trends should marketers take into consideration?





20) The process that creates changes in behavior is called: